ComparisonGuru.co.uk is a new entrant in web based service sector. A price comparison portal, which delivers unbiased information on products and services offered by multiple merchants. The user can view and review the prices and features of products, store the list of their searches and get updates on change in prices for products such as Clothing, Babies & Kids, Books & Magazines, Cell Phones, Computers, TV's, Furniture and Cameras.

From merchant’s perspective the portal acts an advertising and sales tools and their products are being directly beamed to an active, qualified and ready to buy shopper.